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  • Establish a network of responsible tourism companies, operators and organisations supporting sustainable business in, and with, Africa
  • Promotion of Africa as a tourist destination, and particularly as a responsible tourist destination
  • Establish an industry recognised Charter of Responsible Tourism in Africa
  • Support local African companies & local economic and environmental initiatives
  • Promotion of responsible best practice throughout the industry
  • Increase education and information for customers so they are able to make informed choices regarding tourist destinations and services
  • Provide services to members to enable them to practice and communicate their sustainable and responsible business operations
  • Encourage genuine dialogue and interaction between tourists and travel companies and the societies and peoples in which they visit and operate
  • Represent the interests of responsible African travel and tourist companies as well as companies operating and trading with Africa